How might we expand Lyra’s mental health
offerings at a global scale?
Lyra has many customers with international presence but due to the lack of our global offering, registered Lyra clients who live abroad didn’t have access to mental health care and it was hindering the business acquisition.
From a business perspective, we had to pull ahead of competitors in global market ASAP.
We had many business and technical limitations that posed difficulty such as not being able to translate the entire platform at once.
languages would be available at different points of the platform
such as the difference between display and care languages
How might we expand into different countries by offering translation and care in their language?
For a set of languages like Spanish, we could offer translation throughout the platform
For languages like Portuguese, we could only offer translation on the landing page, but since we wanted
to provide the most seamless experience possible despite constraints, we wanted to prompt to the member
that they could select another language to translate to if their previously selected language wasn’t available.
For other languages like Korean where an alternate language might not be availabile,
we still wanted to offer care by making phone lines that are available 24/7